Unfold

Unfold Awards 2026

The world is full of remarkable hoteliers, and it’s time to celebrate some of the best. The Unfold Awards recognize the amazing achievements of Mews customers, shining the spotlight on those making a meaningful impact on hotel staff, guests and our industry. This is the third edition of the awards, and for the very first time voting is open to the hospitality community.

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Awards Categories

Showcase how you used Mews, AI, or other hotel technology to drive innovation or change – and show the measurable impact it made. All Mews customers are eligible.

Here are the five categories

01

Operational Impact

This is for hotels that have transformed their day-to-day operations through smarter, more efficient processes. Whether it’s streamlining housekeeping or optimizing workflows, this award celebrates operational excellence that drives measurable results.

02

Revenue Impact

Great financial results don’t just happen. The best hoteliers know how to turn innovation into growth. This award highlights creative approaches to increasing revenue – from smarter pricing and distribution to new upsell strategies and tech-driven financial wins.

03

Team Impact

In an industry with historically high staff turnover, it’s extra important to celebrate the hotels that put people first. This award honors initiatives that enhance staff experiences, boost productivity and create a more empowered, connected workforce.

04

Guest Impact

This award recognizes hoteliers that truly put guests at the heart of everything they do. It’s for projects that elevate guest satisfaction and engagement through personalization, seamless experiences, or new ways of surprising and delighting for every stay.

05

Hospitality Impact Leader

This award celebrates hoteliers making a meaningful difference through innovation, leadership and social responsibility – improving the lives of guests, teams and their wider communities. Nominations can come from peers or colleagues who’ve seen their impact firsthand.

How to enter

Any Mews customer is welcome to enter the Unfold Awards, and you can submit video entries for multiple categories. Good luck.

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Step 01

Film a video submission

Record a short video using:

1. Your computer/laptop using this Riverside link.

2. Your phone or camera in horizontal (landscape) orientation.

ⓘ   Brief   

Step 02

Submit your video

Riverside submissions are shared with us automatically. Any other videos should be sent to: katya.kazantceva@mews.com

We’ll then be in touch with an approval form for the video’s use.

Step 03

Public voting

On March 9th, your video appears here and public voting begins. Then it’s time to canvas votes from your network.

Note, only hospitality professionals can vote.

Judging Panel

The public vote will decide the three finalists in each category. Voting closes on April 8th, after which our panel of esteemed judges will review the submissions and choose the winners.

Matt Welle

Matt Welle

CEO

Richard Valtr

Richard Valtr

Founder

Naomi Trickey

Naomi Trickey

Chief People Officer

Manisha Athukorala

Manisha Athukorala

VP of Deployment & Customer Success

Prizes

Aside from the warm glow of adulation from your fellow hospitality innovators, there are plenty of reasons to get serious about winning.  

A unique and seriously stunning trophy

A unique and seriously stunning trophy

Recognition across public channels (Mews can light up LinkedIn)

Recognition across public channels (Mews can light up LinkedIn)

An extra special prize to help you celebrate 

An extra special prize to help you celebrate 

Timeline

Now until February 28th

Submit your video and sign the approval forms.

March 9th - April 8th

Vote to determine the three finalists in each category.

April 9th - April 27th

The Mews judging panel chooses the winners.

April 30th

All finalists are informed.

May 27th

The winners are announced on stage at Mews Unfold.

Questions

If you have any questions about the Unfold Awards or want to take part in the conversation about the worthy winners, head to our dedicated page on Mews Community. And don’t forget to book your ticket to Unfold if you haven’t already.   

You can also reach out to your Customer Success Manager or to katya.kazantceva@mews.com

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Get your unfold 2026 ticket

Join the industry's brightest thinkers for an unforgettable day of inspiration. Your team and your guests will thank you later.

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Tickets

Volume07
27 May 2026
Amsterdam
Muziekgebouw

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