Vingcard (Assa Abloy)
Experience a safer and more open world
hotelkit
hotelkit is the operating system for hotel teams, simplifying everyday work. Trusted by over 3,800 hotels in 85+ countries, hotelkit enables seamless communication, efficient collaboration, and serves as the central information hub across all departments.
Trybe
Spa, leisure, and activity operational software doesn’t need to be complicated. TRYBE is simplifying the complex. Built for the industry, by the industry, TRYBE software is an all-in-one, cloud-based solution designed to modernise and enhance business operations in the hospitality sector.
Tripleseat
SiteMinder
SiteMinder helps hoteliers, from small independent properties to large groups and chains, to drive more revenue through industry leading distribution, real-time insights, direct booking systems designed to convert and guest engagement tools to keep guests coming back. SiteMinder works with over 47,500 customers in 150 countries and generates more than 125 million reservations worth over US$50 billion for hotels every year. With over 2,150 partners, the company has the largest ecosystem within the hotel tech industry.
Sweeply
Revolutionising Hotel Operations with Simple Automation. Sweeply transforms complex housekeeping operations into seamless, automated workflows—helping hotels improve efficiency while keeping a human-first approach to staff well-being and guest service. Currently serving 200+ clients in more than 20 countries.
Revinate
Revinate is the leading direct booking platform for the hospitality industry. We power 950 million+ Rich Guest Profiles™ and $17.2 billion in direct revenue for 12,500+ hotels worldwide.
Plusgrade
Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 250 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences.
HospitalityNet
Omniboost
Omniboost is the one data unification platform that enables them all, built for hospitality, connecting systems to eliminate silos. We empower hotels and restaurants with real-time insights, automation, and seamless connectivity.
Lighthouse
Flexkeeping
Flexkeeping looks like a hotel operations platform and feels like a sigh of relief. Used by 1000+ hotels in 80+ countries globally, Flexkeeping uses next-gen automation and AI to power shockingly smooth experiences for hotel teams and their guests.
IDeas
With 35 years of expertise, IDeaS, is the world’s leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS create sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust.
Gauvendi
Sell Differently: AI-Powered Dynamic Inventory drives differentiated guest experiences and proven 20% higher revenues through dynamic matching.
Canary Technology
Canary Technologies is revolutionizing hotel operations with its AI-powered Guest Management Platform. From booking to checkout, Canary streamlines operations, boosts revenue, and transforms guest experiences. Trusted by 20,000+ hotels, Canary has been recognized by Fast Company, Deloitte and more.
Expedia
Customer Alliance
Customer Alliance's guest feedback and review management platform gathers all your feedback in one place. Automate surveys and review collection, pinpoint areas you need to improve, and cut down on hours of manual work while boosting your online reputation.
Event Temple
Event Temple is the leading hotel sales and catering solution, empowering hotels to boost revenue, streamline sales and event operations, and enhance guest experiences. With powerful integrations and intuitive solutions, Event Temple helps teams close more business and build lasting relationships.
Bookboost
Bookboost is a CRM that helps hospitality brands manage guest communication and deliver more effective marketing campaigns. Bookboost consolidates data from different sources, allowing hoteliers to extract insights and use them to create a personalised guest experience, driving customer lifetime value and loyalty.
Jan van Hövell
Founder
Jan van Hövell is the founder of KLABU. Growing up in countries with large refugee communities, including Bangladesh and former Yugoslavia, shaped his commitment to supporting refugees. After an internship with UNHCR in Ghana and a career as a lawyer in Amsterdam, he left law in 2016 to build KLABU. Today, he leads a growing team, fully dedicated to creating long term impact for refugees through sport.
Julie Linn Teigland
Global Vice Chair – Alliances & Ecosystems
Julie is EY Global Vice Chair for Alliances and Ecosystems and a member of the Global Executive. She leads EY’s global strategic alliances, driving client value through collaboration and innovation. With 30 years in professional services, she expands ecosystems and technology partnerships. Formerly EMEIA Area Managing Partner, she chairs AmCham EU, serves on international boards, and is a US CPA and dual German American citizen.
Duncan Wardle
Former Head of Innovation & Creativity at Disney
As Head of Innovation & Creativity at Disney, Duncan led teams across Disney Parks, Lucasfilm, Marvel, Pixar, Imagineering and Animation, developing magical new storylines and amazing experiences worldwide. He now delivers keynotes and masterclasses that spark disruptive thinking and unlikely connections. A multiple TEDx speaker, he contributes to Fast Company, Harvard Business Review and Forbes, teaches at Yale and Harvard, and holds prestigious national and academic honours.
Gilad Berenstein
Founder
Gilad Berenstein is an AI entrepreneur, board director, and venture investor based in Seattle, with three decades at the intersection of technology, travel, hospitality, and lifestyle. He leads Brook Bay Capital and serves as Advisor and on Boards including Virtuoso, Faye, Mindtrip, and ResortPass. Founder of Utrip, the first AI trip-planning company, Gilad is a leading thinker on AI, personalization, and the “Great Commoditization,” advising Founders and CEOs from across our industry.
Eljesa Saciri
General Manager
Eljesa Saciri is the General Manager of The Mandrake Hotel and its first female leader, redefining modern luxury hospitality. With nearly a decade of experience, she drives excellence across hotel, wellness, and members’ clubs. A Caterer Acorn 30 Under 30 winner, Eljesa is a passionate advocate for equality, mentorship, and wellbeing, championing social impact, education, and inclusive leadership across the industry.
Charlie MacGregor
Founder & CEO
Charlie founded The Social Hub in 2003. His love of community and belief that customers deserve better started it all and remains the guiding force behind the company’s winning hybrid hospitality concept. With his instinctive drive, The Social Hub has grown to hold 23 assets across Europe and has raised more than €2 billion from investors, making Charlie a leading voice on the future of social impact driven hospitality.
Danica Smith
Guest Experience Advisor
Danica Smith is a Top 100 hospitality industry thought leader, guest experience advisor and co-host of Hospitality Daily. With 15 years in hospitality and hotel tech, she’s worked on new openings, guest experience strategy and tech rollouts across the industry. She’s obsessed with the moments that shape guest experience and the commercial impact behind them. She also serves on the board of Women in Travel Thrive EMEA, supporting women’s visibility, leadership growth and real community-building across travel and hospitality.
Richard Valtr
Founder
Richard is an entrepreneur, ex-hotelier and hospitality enthusiast. He founded Mews to bring modern, seamless hospitality to hoteliers and guests alike, pushing hoteliers to think differently, from operations and payments to optimizing every square inch of their properties.
Matt Welle
CEO
After years in the trenches of hospitality, Matt co-founded Mews in 2012. Since then, he's been our fearless CEO, leading the company and the industry forward.
Halima Aziz
Head of Hotels






Get your ticket
Tickets
Unfold is hospitality's forum for innovation. Hosted by Mews, the event unites hundreds of inspiring hoteliers, technology leaders and visionaries for an unmissable day exploring our industry's future.
Hoteliers

Sessions

Unforgettable afterparty


00:00
/
00:00
4 reasons why you should attend unfold 2026
Click bellow
Trend-setting

Get the direct line on how hospitality is changing, from guest expectations to tech to new revenue sources, and see how peers and innovators are responding.
Actionable

Attend dozens of unique presentations, panels and breakout sessions designed to inspire you to rethink what’s possible at your property, with real takeaways you can apply the next day.
Collaborative

Connect with hundreds of hoteliers, innovators and industry visionaries. Exchange tips and ideas, discover new solutions, and build meaningful relationships across Europe and beyond.
Balanced

The day balances deep learning with networking breaks and a celebration of hospitality. This means plenty of time for inspiration, reflection and spontaneous connections.
Unfold was shortlisted at the Skift Idea Awards: Physical Experiences Category

The awards celebrate the most creative and forward-thinking innovations shaping the future of travel. Unfold 2025 is the only hospitality tech event to have been nominated in the category.
Unfold 2026 is for hoteliers to learn, be inspired and share knowledge.
That means hoteliers get priority when it comes to tickets.
That means hoteliers get priority when it comes to tickets.
Hotelier Tickets
If you’re currently working at a hotel this ticket is for you. Each property can order up to five tickets – different workshops and talks will be suited for different departments, so talk with your colleagues about who will benefit most.
Get your ticket
Tickets
Non-Hotelier Tickets
For non-hoteliers - If you order a hotelier ticket, you will get a refund minus platform fees. There is a limited number of tickets available for hospitality suppliers, vendors, consultants and advisors. Please reach out to unfold@mews.com for ticket information and we will be in touch.
Get your ticket
Tickets
















