Customer Summit
may 11 2027
Unfold
may 12 2027
Amsterdam
Volume 08

Unfold is hospitality’s forum for innovation. Hosted by Mews, the two-day event unites hundreds of inspiring hoteliers, leaders and visionaries to harness the power of technology and shape our industry’s future.
1000+
Attendees
22
sessions
2
days




01
/ 04
See first-hand how hospitality is changing, from the realities of AI to the new baseline of guest expectations, and see how peers and innovators are responding.

“If you’re looking for an inspiring event, Mews Unfold should be the one. I left with valuable new contacts, potential partners and plenty of fresh knowledge. What stood out most to me was how the whole day was centered around a shared passion for improving, optimizing and constantly finding better ways of doing things. A great mix of learning, networking, and inspiration.”
Martha Årdal
Travel Coordinator, 62°NORD Hotels & Adventures
01 / 05
Unfold remains the only hospitality tech event nominated in the Physical Experiences category at the Skift Idea Awards.

Skift
Physical Experience
Shortlisted 2025 & 2026

Event EX
Conference:
Silver Award

Event EX
Tech Event:
Bronze Award

Event EX
Gamified Experience:
Bronze Award
The line-up for Unfold 2027 is still being finalized.
Here’s who joined us last year, so you can get an
idea of the caliber and diversity of speakers.
Headline
Duncan WardleHead of Innovation at DisneyCustomer SummitMay 11 2027
UnfoldMay 12 2027

Amsterdam
Volume 08
Unfold is hospitality’s forum for innovation. Hosted by Mews, the two-day event unites hundreds of inspiring hoteliers, leaders and visionaries to harness the power of technology and shape our industry’s future.
1000+
Attendees
22
Sessions
2
Days
See first-hand how hospitality is changing, from the realities of AI to the new baseline of guest expectations, and see how peers and innovators are responding.
Get inspired to rethink what’s possible at your property with real takeaways you can apply the next day. Take learnings from tailored product workshops, thought-provoking panels and breakout sessions.
Spend time with hundreds of hoteliers and industry visionaries. Exchange tips and ideas, discover new solutions, and build meaningful relationships with your peers.
The two days balance deep learning with longer networking breaks and a joyful afterparty. That makes plenty of inspiration, time for reflection, and room for spontaneous connections.




“If you’re looking for an inspiring event, Mews Unfold should be the one. I left with valuable new contacts, potential partners and plenty of fresh knowledge. What stood out most to me was how the whole day was centered around a shared passion for improving, optimizing and constantly finding better ways of doing things. A great mix of learning, networking, and inspiration.”
Martha Årdal
Travel Coordinator, 62°NORD Hotels & Adventures
“Unfold is a great example of what happens when technology, hospitality and community come together. Beyond the impressive product innovation, Mews creates an environment where customers, partners and industry leaders can openly exchange ideas and challenge conventional thinking. It was energizing, insightful, and a reminder that the future of hospitality will be built through collaboration.”
Tammy Brazzoli
Manager Interfaces and Distribution, BWH Hotels
“Unfold is much more than a technology event. It brings together innovation, leadership and meaningful human connections in a way that is both inspiring and practical. I left with new ideas, valuable conversations and a deeper understanding of how technology can support – not replace – the human experience.”
Bozidar Prskalo
Head of ICT, SHL Schweizerische Hotelfachschule Luzern
“Unfold 2026 gave us exactly what we needed: hands-on insight into all new Mews features and the confidence to start applying AI-driven tools to our daily operations at VAYA right away.”
Adrian Handle
Head of Quality Management and Application Management, VAYA Group
“Unfold is one of the best hotel events I have attended in the last couple of years. A great and lovely day in one of the best venues of Amsterdam. Giving visitors nothing less but the best service throughout the day.”
Stan Heijsters
Finance Director, Theaterhotel Venlo
Unfold remains the only hospitality tech event nominated in the Physical Experiences category at the Skift Idea Awards.

Skift
Physical Experience
Shortlisted 2025 & 2026

Event EX
Conference: Silver Award

Event EX
Tech Event: Bronze Award

Event EX
Gamified Experience: Bronze Award
The line-up for Unfold 2027 is still being finalized. Here’s who joined us last year, so you can get an idea of the caliber and diversity of speakers.
See all speakersJoin the industry’s brightest thinkers for two unforgettable days of inspiration. Your team and your guests will thank you later.
Get your ticket




















