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Main stage
Stage 1
Stage 2
Stage 3


Main stage
Stage 1
Stage 2
Stage 3
  • 09:00-09:20

    Introduction and welcome to Unfold 2024

    Introduction from Mews Founder, Richard Valtr, and CEO, Matt Welle

  • 09:20-10:15

    Opening Keynote

    Details to follow

  • 10:15-11:00

    Transformational hospitality

    How can brands stand out in a crowded market and curate unforgettable guest experiences? We’ll cover:

    • The intersection of personalization and loyalty

    • Maximizing the total customer experience and spend

    • The role of technology in facilitating better experiences

  • 11:00-11:30

    Coffee break
  • 11:30-12:10

    Adapting to changing business models

    How can hospitality businesses thrive in a world of heightened connectivity and hybrid travel? We’ll cover:

    • The changing landscape of mainstream hospitality

    • Consumer preferences and new guest expectations

    • The state of play with AI

  • 12:10-12:45

    The new season of hospitality investment

    Why is the hospitality industry seeing a new wave of investments? We’ll cover:

    • The reasons behind these big business decisions

    • Which investments are paying off

    • What we can expect in the coming year

  • 12:45-14:00

  • 14:05-15:15

    Unfold breakout sessions

    You can learn more about the sessions in the tabs above. We will ask you to select sessions a few weeks out from the event, we have limited seats in some sessions.

  • 15:15-15:45

    Coffee break
  • 15:50-16:25

    Mews Product Session
  • 16:30-17:30

    Mews Unfold Awards and Closing

    Closing keynote

    Matt and Richard provide some final words of wisdom. Plus, we celebrate some of the amazing things that hospitality is doing to make the world a better place.

    Unfold Awards

    We recognize some of the most inspiring hoteliers with a short award ceremony voted for by Mews users. Presented by Leah Anathan and Paul Mooney, Mews Chief Customer Office.

  • 17:30-21:00

    The Mews Unfold Party

    The party
    After a busy day Shaping Hospitality’s Future, you deserve to unwind. Drinks, DJ, dancing and most important plenty of time to get to know your peers.

  • 14:05-14:35

    The drive to diversify revenue

    Think beyond beds. Unlock untapped revenue around your hotel to boost profits.

  • 14:40-15:10

    Mastering the data driven Insights

    Dive into the numbers as we explore what the data tells us in the worlds of F&B, MICE, finance and more, plus how to implement data-driven decision making.

  • 14:05-14:35

    Oiling your operational engine

    How to curate a guest-first experience with the right tech, without sacrificing operational efficiency or team happiness.

  • 14:40-15:10

    Mastering integrations

    Building the perfect tech stack is key to a hotel’s success. Get tips for choosing between thousands of hospitality tools and how to ensure your property’s well connected.

  • 14:05-14:35

    Industry-shaping innovation

    Explore how leading technology can transform your hotel's service offering and set you apart from your peers.

  • 14:40-15:10

    Mastering revenue management

    See how intelligent automation can revolutionize revenue strategies and operational efficiency, ditching manual methods for reliable results

Grab your Unfold 2024 ticket

Join the industry's brightest thinkers for an unforgettable day of inspiration. Let's Shape Hospitality's Future together.

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