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Unfold 2025
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Volume 05

29.05.2024

Unfold 2025
Unfold 2025

Unfold is an annual hospitality tech forum hosted by Mews. The fifth edition will bring together hundreds of the industry's most inspiring innovators, visionaries and thinkers to the Muziekgebouw in Amsterdam.

Shaping Hospitality’s Future Shaping Hospitality’s Future
Shaping Hospitality’s Future Shaping Hospitality’s Future

900+

Attendees

Attendees

20

Sessions

Sessions

1

Unmissable day

Unmissable day

Learn from these brands

Why you should attend

Want to be inspired? Dozens of presentations, panels, breakout sessions and more will help you push your property to greater heights. Plus, there’s plenty of networking space and downtime to connect with your peers. The FOMO is real.

Owners
General Managers
Revenue managers
IT Leaders

01

A full day of thought-provoking talks with industry leaders

02

Inspiring ways to respond to the changing hospitality industry

03

Time to meet and connect with peers from around Europe

01

Inspiring stories from hospitality innovators

02

A full day to explore the future potential of your property

03

Insights into the power of digital transformation

01

New ways to turn your unused spaces into revenue streams

02

Insights into the spending habits of the modern guest

03

Learn creative strategies to maximize revenue

01

See what digital transformation means for hospitality in 2024

02

Explore new solutions to streamline operations

03

Get inspired by the ways peers customize their tech stacks

Meet our sponsors

This year's theme is the Shaping Hospitality’s Future, so we've partnered with some true industry innovators that are best placed to do exactly that.

Muziekgebouw Amsterdam 29.05.2024 Muziekgebouw Amsterdam 29.05.2024
Muziekgebouw Amsterdam 29.05.2024 Muziekgebouw Amsterdam 29.05.2024

Unfold 2024 returns to the stunning Muziekgebouw in Amsterdam. This state-of-the-art venue is the perfect place for hospitality’s visionaries to unite. It’s a short walk from Amsterdam Centraal Station, boasts panoramic views across the River IJ and is equipped with cutting-edge facilities. As anyone who joined us last year knows, it’s a seriously impressive set-up and we can’t wait to go back. 

Unfold 2024 is for hoteliers to learn, be inspired and share knowledge. That means hoteliers get priority when it comes to tickets.

Hotelier tickets

If you’re currently working at or with a hotel, this ticket is for you. Each property can order up to five tickets – different workshops and talks will be suited for different departments, so talk with your colleagues about who will benefit most.

Unfold 2025
Unfold 2025

Non-hotelier tickets

For non-hoteliers - If you order a hotelier ticket, you will get a refund minus platform fees and a kind request to purchase a non-hotelier ticket, if available. When they’re gone, they’re gone.

Not available
Not available

Grab your Unfold 2024 ticket

Join the industry's brightest thinkers for an unforgettable day of inspiration. Let's Shape Hospitality's Future together.

Unfold 2025
Unfold 2025